The Ifakara Health Institute was among the institutions represented at the Tanzania Digital Marketing Summit (TDMS), which made its third return this year on June 26, 2025, in Dar es Salaam. Held at Mlimani City and organized by Clouds Media Group, the summit brought together a vibrant mix of marketing professionals, public relations experts, digital creators, brand leaders, and innovators from across Africa. This year’s edition carried the theme “Twende Jikoni: Cooking Up Brand Success.”

Ifakara Communications Officers, Silma Swaibu and Jane Moshi, participated in the day-long summit, gaining insights into the latest digital marketing trends and strategies. Their participation underscores Ifakara’s commitment to enhancing its communication efforts and leveraging digital platforms to amplify the institute’s impact.

Throughout the summit, speakers and panelists explored key areas such as performance marketing, brand storytelling, social media advertising, influencer marketing, and content creation and strategy. Discussions focused on how organizations can craft compelling digital campaigns, engage meaningfully with audiences, and use data to drive communication outcomes.

The summit was an opportunity to connect with leading figures in media and marketing, exchange ideas, and strengthen their capacity to communicate Ifakara’s research and public health work more effectively. The experience is expected to contribute to the Institute’s ongoing efforts to build visibility and foster public engagement through digital channels.

As the communications landscape continues to evolve, forums like TDMS remain vital for equipping professionals with the tools and inspiration needed to succeed in the digital age.